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Read about unicorn startups, their journeys, and how they are changing the world. From funding rounds to product launches, read how they accomplish their goals and the challenges they faced along the way.
Air mattresses in a living room test demand from conference attendees for budget stays.
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11 Aug 2008
AirBed & Breakfast
Air mattresses in a living room test demand from conference attendees for budget stays.
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11 Aug 2008
Dropbox
A 3-minute demo video tested demand before building the full product.
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01 Mar 2008
UberCab
An invite-only limo-service app tested peer-to-peer marketplace for rides.
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01 Jun 2010
Robinhood
A simple landing page plus gamified referrals validated trading-app demand.
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15 Jul 2014
Housecall Pro
Started with core payments and added lending, cards, and treasury for pros.
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01 Jan 2021
Zocdoc
Tested doctor-search and booking in New York before nationwide rollout.
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01 Sep 2007