Truewick: validate a startup idea in minutes

Truewick is one of Sprout's own products. It came out of a problem the team kept seeing with founders: market research takes weeks, and even then it is hard to tell whether an idea is strong or just exciting. Truewick was built to give founders a clear, checkable answer before they spend money on engineering.

Truewick scores an idea across ten dimensions, including problem validity, timing, competition, market size, and go-to-market, with a written rationale for each. It reports where the idea sits against 6,000+ Y Combinator companies as a percentile, and gathers cited evidence from the web. It also runs synthetic user interviews, live market research, and an MVP health check that scans a live product for bugs, security gaps, and performance problems.

More than 1,000 founders, from Y Combinator and other accelerators across the US, UK, Canada and Pakistan, have used Truewick to test an idea or research their market. They use it to decide what to build before they build it, and to walk into investor conversations with evidence instead of guesses. Sprout uses it in-house at the start of every engagement, so the first sprint goes into the version of the idea most likely to work. It is free to start at truewick.app.