Rida
Rida is Sprout's design lead, covering design and positioning. Alongside a digital marketing role at GoodLife Fitness in Canada, Rida works part time with Sprout, supervising the designers on each squad, from the research and UX behind a first version to how a product is presented at launch.
Rida was a product designer at Loop by Xfoil, and spent four years as a marketing and growth consultant on go-to-market, positioning and digital experience for clients including Ogilvy, with work spanning apparel, luxury, healthcare and engineering. Rida studied Communication Design at the Indus Valley School of Art and Architecture.
Product designUX researchGo-to-market strategyPositioningGrowth design
October 6, 2026
How to Validate a Startup Idea in 7 Days (Before You Write Any Code)
Seven days, no code: how to find out whether your idea solves a real, paid-for problem before you spend a dollar on engineering.
October 6, 2026MVP Development Timeline: A Week-by-Week Breakdown of a 10-Week Build
What actually happens in each week of a 10-week MVP build, what the founder needs to do, and the five things that push timelines out.
March 10, 2026How to Build an MVP: A Step-by-Step Guide for Founders
The seven steps to take an idea to a launched MVP, and the mistakes that sink most first products.
February 3, 2026How Much Does It Cost to Build an MVP in 2026?
What an MVP really costs in 2026, the factors that move the number, and how to get to launch for less without building junk.